0704-883-0675     |      dataprojectng@gmail.com

MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY (A CASE STUDY OF ABIA HOTEL LTD. UMUAHIA

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

If management is to maximize customer satisfaction and resulting profits. It must recognize that components of satisfaction are of varying degrees of importance to the consumer. Also it must realize that these same factors huge wide variations in cost although they provide different levels of satisfaction. Consequently, management should adopt a marketing mix policy that will provide satisfaction and at the same time make profit. To do this, management should start by defend the characteristic needs, and want of its market and market segments so it can modify its service mix and communication strategy to serve that market segmentation is important both conceptually and practically because it allows the management to analyse and improve care of discrete part of the total consumer market. This form of market research can be expensive, time consuming and misleading. Though many hotels are already trying to monitor consumer satisfaction by soliciting suggestions and complaints. Management do not often see their hotels as a product but total services do meet the definition of something that satisfies a need for.

 





Related Project Materials

THE IMPORTANCE OF PLANNING AND CONTROL IN AN ORGANIZATION

Abstract

The basic aim of the study is to show the significance of planning and control in an organization (A case study...

Read more
Assessing the Effectiveness of Montessori Education in Early Childhood

Abstract: This study assesses the effectiveness of Montessori education in promoting holistic development and academic readiness a...

Read more
USE OF STRESS AND INTONATION AMONG IGBO SPEAKERS OF ENGLISH- GENDER PERSPECTIVE

Background of the Study

The sound system of language is made up of the segmental and suprasegmental features. The segmental features cons...

Read more
AN ANALYSIS OF ISLAMIC CIVIL PROCEDURE IN NIGERIA

ABSTRACT

As a result of interactions between individuals, it is normal for dispute to arise. Islamic Law had provided the procedures thro...

Read more
THE ROLE OF CUSTOMER RELATIONSHIP IN OFFICE TECHNOLOGY MANAGEMENT (OTM)

BACKGROUND OF THE STUDY

The contemporary business environment is confronted with many challenging issue...

Read more
AN APPRAISAL OF THE IMPACT OF GENDER EQUALITY ON WOMEN’S RIGHT TO WORK OUTSIDE MATRIMONIAL HOME IN ISLAMIC LAW

ABSTRACT

This study entitled: “An Appraisal of the Impact of Gender Equality on Women’s Rights to Work in Islamic Law”...

Read more
INDIGENOUS COMMUNICATION SYSTEMS AS DETERMINANTS OF CULTURAL RESURGENCE IN YORUBA SOCIETIES OF OYO AND OSUN STATES, NIGERIA

ABSTRACT

Indigenous Communication System (ICS) has been identified as an indispensable cultural tool for strengthening ties between elder...

Read more
THE EFFECT OF EFFECTIVE CONTRACT PLANNING ON CONTRACTORS PROFIT

ABSTRACT

Effective contract planning in construction projects is not only crucial to attainment of project objective...

Read more
DEVELOPMENT OF REGIONAL FLOW DURATION CURVES FOR SELECTED RIVERS IN UPPER NIGER RIVER BASIN, NIGERIA

ABSTRACT

It is common knowledge that the end user of stream flow data may necessarily not have any prior knowledge of the quality control...

Read more
INVESTIGATING THE EFFECTS OF EARLY CHILDHOOD EDUCATION ON CULTURAL HERITAGE PRESERVATION

ABSTRACT: Investigating the effects of early childhood education on cultur...

Read more
Share this page with your friends




whatsapp