ABSTRACT
If management is to maximize customer satisfaction and resulting profits. It must recognize that components of satisfaction are of varying degrees of importance to the consumer. Also it must realize that these same factors huge wide variations in cost although they provide different levels of satisfaction. Consequently, management should adopt a marketing mix policy that will provide satisfaction and at the same time make profit. To do this, management should start by defend the characteristic needs, and want of its market and market segments so it can modify its service mix and communication strategy to serve that market segmentation is important both conceptually and practically because it allows the management to analyse and improve care of discrete part of the total consumer market. This form of market research can be expensive, time consuming and misleading. Though many hotels are already trying to monitor consumer satisfaction by soliciting suggestions and complaints. Management do not often see their hotels as a product but total services do meet the definition of something that satisfies a need for.
Background Of The Study
Nigeria's financial landscape has never been static. New services and produ...
BACKGROUND OF THE STUDY
A historical examination of the Nigerian economy and its expansion reveals farm...
Introduction
As the world's population grew, so did the number of lineups and their length. More clients equals more...
ABSTRACT
Policy making and implementation is one issue that cannot be over- emphasized because of the important role it...
ABSTRACT
Human resource is the livewire of any organisation. Its effective management is very crucial and central in the achievement of o...
ABSTRACT
This research work tries to investigate the effectiveness of macroeconomic policy in promoting economic growth...
ABSTRACT
This study investigated the cloud computing technology application and offline database provision as correlate of effective serv...
Background of the Study
Menstrual hygiene management is described as the process whereby “women a...
BACKGROUND OF THE STUDY
Communication is defined as "the transmission or exchanging of ideas, views, or information...
Abstract
The researcher aim at knowing the detail of office information an communication system &...