ABSTRACT
If management is to maximize customer satisfaction and resulting profits. It must recognize that components of satisfaction are of varying degrees of importance to the consumer. Also it must realize that these same factors huge wide variations in cost although they provide different levels of satisfaction. Consequently, management should adopt a marketing mix policy that will provide satisfaction and at the same time make profit. To do this, management should start by defend the characteristic needs, and want of its market and market segments so it can modify its service mix and communication strategy to serve that market segmentation is important both conceptually and practically because it allows the management to analyse and improve care of discrete part of the total consumer market. This form of market research can be expensive, time consuming and misleading. Though many hotels are already trying to monitor consumer satisfaction by soliciting suggestions and complaints. Management do not often see their hotels as a product but total services do meet the definition of something that satisfies a need for.
ABSTRACT
This study was carried out on the assessment of the implication of Fulani herdsmen banditry activities on commu...
ABSTRACT
Management of discipline is important because it ensures that learners displa...
Abstract
This project is specially put together with the aim of monitoring infant and natality rate through the use of information s...
Background of the Study
Agriculture is the foundation and bedrock upon which the development of stable...
ABSTRACT
Today, Nigeria is becoming an attractive market for international students and this trend is rapidly growing as a result of the...
Abstract
In this study, our focus was to carryout a critical analysis on the effect of cocoa farming on the econom...
ABSTRACT
Godfatherism and political violence has become the dominant feature characterizing contemporary politics in Nig...
ABSTRACT
This study examined employment practices and working conditions among contract employees in the American oil companies in Nigeri...
BACKGROUND OF THE STUDY
The introduction to sexual activities during adolescen...